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Friday, May 25, 2012
Its 7:45 am with Memorial Day on the horizon, great weather outside and I’m in flip-flops and shorts driving to work. I let my employees have a short day on “Flip Flop Friday” to celebrate some of the new business ventures that we are entering. I couldn’t help but think as to how lucky I am as an American living in this great country. Life brings its trials and tribulations and this economic crisis has been difficult for all. But growing up in America, I know I am very fortunate person. The many things that Americans take for granted; safety, security, and freedom, are luxuries that not all of the worlds citizens can enjoy.
It’s very cliché, but Freedom isn’t Free, The service men and woman of the United States have and continuously protect our country and allow people like myself, to own a business and do what I love to do.
This weekend will be celebrated with BBQ’s, and friends and family swimming and enjoying the sunshine. But please don’t forget to reflect on the servicemen and woman of our great country. Regardless of your thoughts on politics and foreign policy, this last decade has been a difficult time for American soldiers. Please take a moment of silence this weekend to honor and remember the fallen soldiers that have protected this great nation, and pray for the ones that are still with us.
God Bless and Have a Great Memorial Day
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Wednesday, May 16, 2012
Innovation is at the heart of competition in America and all over the world. Failure to innovate will leave a successful business crippled while another company steals their market share. Just ask Blockbuster who, in 2000, could have bought the online video streaming service Netflix for a mere 50 million. Blockbuster denied and is watching the streaming service put itself off the map.
Innovation is consistently thinking about how to do things differently and knowing that what works today might not work tomorrow. Thinking ahead, 3,5, and 10 years down the line and positioning yourself for future success. It is just as important to stay in touch with today’s consumer, as it is tomorrow’s consumer. Anyone can analyze numbers, trends, and other quantitative data but innovators listen to their consumers. They gain qualitative data to understand tomorrow’s market.
At Pacific Ag Commodities we strive to find new ways to not only serve our consumers but to interact with them as well. We know that a successful tomorrow is predicated on the work ethic, drive, and determination of today. It is our top priority to build personal relationships with our customers and help meet not just todays needs, but tomorrows needs.
Monday, May 7, 2012
There have been numerous reports citing that Organic Foods are a consumer fad that wont last. This couldn’t be farther from the truth as America is changing to a more health conscious country. This new generation is more concerned about personal health and their environmental footprint and it shows in purchasing habits. Companies such as Wholefoods are reaping the benefits with a sales increase of nearly 3 billion this last quarter.
Understanding the Consumer:
Today’s consumer has become increasingly aware and concerned about their effect on the environment and better relate to companies that have the best interest for the environment and their personal health. With the onset of the Social Media age, now more than ever consumers crave personal relationships with brands. They want to be able to identify with companies that embody their personal values and ideas. Brands have become an extension of ones self and in the mind of the consumer, an organic product is healthy, socially responsible, and environmentally friendly.
Creating an Organic Culture:
The Organic industry grew nearly 10% last year and has continuously grown each year. Companies such as Whole Foods and Trader Joes have had great success in sales by understanding the organic market. They have created an organic culture within their company that consumers embody in their daily lives. Creating this culture can increase sales astronomically, just look at Apple.
Unfortunately, it is difficult for farmers to transition to Organic farming methods. The transition period takes about 3 years and they are not allowed to sell products as Organic until that period is up. During this period they are transitioning from conventional fertilizers and pesticides to organic regulation methods. This leaves farmers paying the cost to produce Organic foods but are unable to sell the products as Organic until the 3 year period is up. However, California is seeking to help farmers with the transition. AB 1625 is a bill that would allow farmers to not only receive 75 percent cost reimbursement from the federal government but also receive 25 percent reimbursement of the cost of certification from the state.(up to $250)
At Pacific Ag commodities we believe in Organic and offer a full line of Organic Products including Organic Rice Products, Organic Corn, Organic Triticale, Organic Fruits and Vegetables.
Monday, April 30, 2012
Hello, Welcome to our first blog posting at Pacific Ag. I felt that it was appropriate to update everyone on recent events here. The last few weeks have been very exciting for our company. Our business is growing at a very rapid pace. We recently were one of 39 companies that went to China to attend the historic USDA agribusiness trade mission in Shanghai. Also, we have recently launched our new Facebook page, a new monthly newsletter, and added additional products and service offerings. This wouldn't be possible without the great customers and suppliers that we work with on a daily basis. Please continue to follow our weekly blog and join our monthly newsletter with the link below.
Thank you again from the Pacific Ag Team!